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My Leadership Brand10-Oct-2010

Q - I read a lot about one's "leadership brand."  What does this mean, exactly?

A - Simply put, your leadership brand is how others experience your leadership.  I call it "how you're showing up" as a leader.  Your leadership brand includes how you walk, talk, dress and treat people.  It includes how you delegate and empower others, how you give feedback, and how you handle stressful situations.  Your brand is broadcast through your communications, your strategic thinking skills, and your everyday attitude.  In essence, you are your leadership brand - it's comes to work every day with you, and is constantly being evaluated by others.

My Leadership Brand22-Mar-2010

Q – I’m new to this management team; my colleagues all have great track records, big personalities, and are firmly entrenched in the organization. How can I make a difference, get noticed and establish my own identity?

A - Establishing your own leadership brand takes time, so first of all, be patient. Look for ways to make a meaningful contribution in the staff meetings (pick your spots and weigh in on issues from your source of expertise – don’t reach outside your capability to make outrageous statements that aren’t grounded in fact or experience). Focus on developing strong relationships with your peers. Look for small wins with your own team, and show your peers that you’re focused on a) execution, b) assessing and developing your team, and c) being a team player. There’s no need to to “rock the boat” in your first 90 days; instead, concentrate on learning the business, the players, and the issues the team is wrestling with; then, gradually take a firmer stand or push your point of view.